Deevotion of Sweden AB (org. No. 556879-7855) hereinafter referred to as “Deevotion of Sweden” has a policy for data management and cookies. Deevotion of Sweden processes your personal information when you visit and use the services available at or We aim for transparency in our handling of visitors ‘and customers’ personal data and have therefore adopted this privacy policy. Below you will find information about what types of personal data we process, why we do it, what we use it for and how we may share the information with us. Deevotion of Sweden is responsible for personal data for all processing of your personal data in accordance with these conditions and is responsible for the processing in accordance with current legislation. We respect your privacy and the right to control your personal data. We will be open with what information we collect and why, and we will protect it as securely as possible. Deevotion of Sweden mainly preserves your personal data for the following purposes:

• Fulfill obligations to customer
• Improve the customer experience
• Provide good service
• Delivery of orders
• Marketing
• Basis for market and customer analysis, statistics, business follow-up and business development
• Meet security and regulatory requirements
• Administration and improvement

We collect personal information when you buy products, register for newsletter, request support and use our website. Such personal information includes name, email address, telephone number, delivery address, payment details, IP address, website usage and other information that you voluntarily provide to us.

We will only use your personal information for the purposes, and on the legal grounds stated. We do not use your personal data for anything that is incompatible with the purposes. How long a personal data is stored depends on the personal data and the purpose of its processing. Deevotion of Sweden does not store personal data for longer than is necessary for the purposes for which it was collected.

When you buy watches, watch straps or bracelets or other goods, we process your personal data in order to fulfill our contractual obligations towards you (see terms of purchase). Our purchase form specifies what information you need to provide to us in order to complete your purchase.

When you sign up for news, invitations and offers (direct marketing), we process your personal information in order to provide the services you require. If you decline or unsubscribe from our marketing, we will no longer process your personal information for this purpose.

When you request support, we process your personal information to help you with the current case.

When you use our website, we process your personal information in order to improve our website and for marketing purposes. The treatment is required for our legitimate interest in improving our website and for remarketing. For more information, see the section “Cookies”.

Only those persons who need to process the personal data for the purposes mentioned above have access to your personal data. Devotion of Sweden may disclose information to partners for the purpose of fulfilling our agreement with you, for example to deliver ordered goods or services. Deevotion of Sweden may also disclose personal data to companies that process personal data on Deevotion of Sweden’s behalf in the form of partners and IT suppliers such as Mailchimp and Google Analytics. Deevotion of Sweden takes steps to protect all personal data transmitted to third parties in accordance with GDPR and ensures that there is an adequate level of protection.

You can always contact Deevotion of Sweden to find out what personal information the company processes about you and information about the scope and purpose of such processing. You always have the right to correct or announce that you oppose further processing of your personal data. Finally, you also have the right to file a complaint with the supervisory authority in Sweden, which is currently the Data Inspectorate.

As part of our quest to provide personalized services on our site, we use cookies to store and periodically track information about you. A cookie is the small data file that is sent to your browser from a web server and stored on your hard drive, which makes it easier to access the same page the next time you visit it. A cookie is sent, for example, when you register for the download of products or information on our website. If you do not want your personal data to be stored in cookies, you can configure your browser to notify you when a cookie is received. In this way, you can decide each time whether or not to accept the use of cookies. However, it may be necessary to use cookies to provide certain features, and if you choose to decline cookies, the functionality of the website may be limited. Your browser should contain precise instructions that explain how to control the acceptance of cookies.

We use appropriate technical and organizational security measures to protect your personal data against loss and to protect against access by unauthorized persons. Appropriate security measures that we have taken include the introduction of secure private connections, traceability, back-up reset and access restrictions. We are regularly controlling our safety principles and procedures to ensure that our systems are kept protected and secure.

If you have any questions regarding our handling of your personal data or our use of cookies, or if you wish to invoke any of your rights under applicable privacy law, you are welcome to contact us by email at or by ordinary mail sent to Deevotion of Sweden, Box 33, 601 02 Norrköping, Sweden.

If we change the way we handle your personal information or use cookies, we will immediately update the site’s privacy policy and publish the updated message on the site.

The Integrity Policy was last updated March 20, 2020.